Monkee Genes was born out of frustration with the denim market. We were disillusioned with disposable high street fashion, and decided to raise public consciousness. Our collection is on trend and affordable with an eco and ethical conscience. Our ethos means all factory working standards are vetted and are as important as the environmental factors. This involves every stage of the process being examined, from the cotton growth and picking to the content of the label and button. Monkee Genes offers something fresh, vibrant and youthful.