New Year, Same Mission! February 2, 2017 – Posted in: Uncategorized – Tags: , , , , , ,

A year later and we were super excited to be back and exhibiting P.i.C for the first time at the Ethical Fashion Show in Berlin!!! It was an early flight on the Monday but the icy cold weather that welcomed us out of the airport soon woke us up!


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Arriving at the venue in Postbahnoff at 3pm, preparations of the P.i.C capsule collection and stand 1.1 C55 were soon underway! (With the help of the Altomayo coffee bar!)

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Tuesday 17th Jan and the doors were open at 10am. Guests were seeing double with the Camden dress (pictured below) and we couldn’t wait to show them the rest of the collection – plus an exclusive sneaky peak at our new colour ways!


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Wednesday soon came round and among all the ethical fashionistas we met were these two girls from Pop-Up Now!

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It was great to see some of our partners there too and some familiar faces! The Green Showroom Catwalk was also a highlight and an interesting insight into the designers, fabrics and concepts being introduced this year.


On the last day of the show, we met the lovely Anna and Esther from Kunstkinder magazine who were keen to try on some P.i.C pieces…

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Looking good girls!!!

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And before we knew it, the show was over and it was time to fly back to London! Thanks for having us Berlin… until next time 😉